The Rise of AI Prompters: Men and Women Wanted to Whisper to AI

By August 20, 2023 News

The Rise of AI Prompters: Men and Women Wanted to Whisper to AI

The job title “AI prompter” may sound foreign to many, but it could become one of the most promising professions in the years to come. Palmer Hargreaves, a marketing agency based in Cologne (Germany), made headlines recently for posting a job opening seeking an “AI prompter” – someone to provide ChatGPT, DALL-E 2, and other AI programs with the right text commands to produce truly useful results.

“This is not a PR stunt,” says Iris Heilmann, Managing Director of Palmer Hargreaves. The agency is truly in need of people who have tinkered enough with programs like ChatGPT to elicit the best results, says Heilmann. “If you ask generative AI the wrong questions, it’s very easy to generate garbage,” she warns.

Recently, Palmer Hargreaves conducted a test to evaluate the capabilities of generative AI, and the results were conclusive. The agency’s employees, who are not very familiar with generative AI, took just 90 minutes to design a campaign for a fictional bicycle brand with the invaluable help of ChatGPT and Midjourney. These tools even designed a logo and created a sketch for a smartphone app. While the sketches are not yet good enough to present to the final client, they are a phenomenal source of inspiration, emphasizes Heilmann.

With the assistance of generative AI specialists, Palmer Hargreaves aims to deliver even better results. That’s why the agency is recruiting candidates who can demonstrate “qualified training or education in the field of artificial intelligence, linguistics or related branches.” Candidates should also be able to create “AI processing models and data for individual training.”

However, Patrick Glauner, a professor at the Deggendorf Institute of Technology, is greatly bothered by the description used by Palmer Hargreaves in their job offer. In his opinion, the skills that the agency requires of candidates are entirely disproportionate. After all, one doesn’t need to be an AI expert to use tools like ChatGPT and DALL-E 2. “Almost everyone can generate text commands for AI. And of course, you don’t need to have studied computer engineering to use Google,” says Glauner in statements to Spiegel.

Are “AI prompters” the beginning of the end of human journalism? Palmer Hargreaves also agrees with Glauner’s opinion and has revised the job offer after recognizing that their requirements were too technical. The agency excuses itself by arguing that “AI prompter” is a new job. However, “it is likely that the skills that an ‘AI prompter’ needs to possess today should be possessed by everyone in the future,” says Heilmann.

Professor Patrick Glauner is also convinced that in the future, candidates will be increasingly expected to be familiar with tools like ChatGPT. In fact, it’s likely that in the years to come, spreadsheets won’t be generated by human beings, but rather by generative AI programs.

The resounding entrance of generative AI poses absolutely seismic changes in the job market. After all, image generators are capable of creating splendid illustrations in a matter of seconds, while ChatGPT writes news and reports with astonishing speed.

Perhaps that’s why more and more journalists are plagued by worries about the potential loss of their jobs with the emergence of generative AI. In fact, the American portal BuzzFeed recently announced that it will rely on artificial intelligence to write its famous quizzes.

However, not all media outlets that have experimented with generative AI can boast about the results (which are still too mediocre). This is the case with CNET, which has been in the eye of the storm for texts generated by the AI that were abundant in errors. Perhaps for this reason, the fear that generative AI could result in a short-term hemorrhage of jobs is considered unfounded in the eyes of Glauner. “Artificial intelligence won’t leave everyone unemployed at once,” prophesies the professor.

For now, human beings continue to be indispensable for supervising the tasks undertaken by machines, insists Glauner. In addition, although ChatGPT is undoubtedly a very useful tool, companies should be cautious when entrusting their secrets to the public version of this program. “After all, that information would end up in the hands of OpenAI, and no one knows for sure what would happen to that information,” warns Glauner.

Still, and even though they are perfectly aware of their mistakes, Palmer Hargreaves has a firm intention to integrate AI into their work processes to write press releases, social media posts or suggest headlines. “In the coming years, we will witness an AI-driven revolution similar to the one that occurred with the invention of electricity,” predicts Heilmann. The agency, therefore, plans to continue recruiting “AI prompters,” who seem to be in high demand for job offers in the years to come.

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